Analyse Asia & China with Carol Yin & Bernard Leong

Analyse Asia & China with Carol Yin & Bernard Leong
Carol Yin and Bernard Leong discuss China and the future of the Analyse Asia podcast at our 400th episode milestone.

Fresh out of the studio and we hit our 400th episode, both hosts of Analyse Asia: Carol Yin and Bernard Leong sat down to reflect on China and how the podcast has evolved over the past two years and reached this important milestone. We start with Carol's current work in China, the status of entrepreneurship there and what it is like living in China in the era of dynamic COVID-zero policy.  Following on, Bernard and Carol discuss the state of Analyse Asia and outline the challenges ahead for the podcast specifically in the selection of guests, monetization model and whether we will hit the 500th episode.


"So, because I think the way I've always been thinking about this podcast is (as) a brand, I think we talked about it just now, the quality of the guests we curate is now a challenge for everyone who wants to get onto the show as well. And I've been very methodical about the selection of guests. I would rather have no episodes, but the quality of the guests must be there. And I'm very mindful of that and the topics I want to go for (are) very deep." - Bernard Leong

Introduction & Catching Up

  • What have you been up to?
  • What are the lessons in your career journey which you can share with our audience?

China

  • How have the startups and tech scene been in China? Is it still as vibrant as before?
  • Can you talk about the dynamic COVID-zero policy?
  • What is day-to-day like living in a COVID-zero environment?
  • What is travel like now in China?
  • The Chinese New Year will be coming in Jan 2023 and what is it going to be like with the largest migration in the country?

Analyse Asia at 400

  • What has happened in the past hundred episodes? What are the highlights of our episodes?
  • How do we select our guests for the interviews?
  • What is our process with our guests?
  • Who are the people who are doing the invisible work behind the scenes?
  • What are the challenges we have faced?
  • What have we learned from talking to our guests?
  • What are we trying at the moment? The challenges of monetizing media in the Asia Pacific
  • When do you think we will reach our 500th episode?
  • What does great look like for Analyse Asia podcast?

Closing

Podcast Information: The show is hosted and produced by Bernard Leong (@bernardleong, Linkedin) and Carol Yin (@CarolYujiaYin, LinkedIn). Sound credits for the intro and end music: "Energetic Sports Drive" and the episode is mixed & edited by Geoffrey Thomas Craig (LinkedIn).

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