Go-Jek in Indonesia with Rama Mamuaya

Go-Jek in Indonesia with Rama Mamuaya
Rama Mamuaya from Daily Social discussed Go-Jek, the most exciting super app from Indonesia and how it has dominated in Indonesia and now poised to take on Grab for the rest of Southeast Asia.

Rama Mamuaya, founder and CEO of DailySocial joined us to discuss one of the most important startup unicorns in Indonesia, Go-Jek. We discussed the backstory behind G0-Jek which evolved from a ride-hailing to now a super app that bridge payments, ride hailing and other services in Indonesia, and why it’s giving Grab a run for their money. We examined Go-Jek’s regional expansion strategy and how it is becoming a proxy battle between Alibaba Group and Tencent in Southeast Asia.

Here are the interesting show notes and links to the discussion (with time-stamps included):

  • Rama Mamuaya (@rampok, LinkedIn), Founder and CEO of Dailysocial (@dailysocial) [0:25]
    • Since our last conversation, what have you been up to? [0:28]
      • Launch of DailySocial new innovation-incubation platform [1:30]
      • How does the platform works for small and medium businesses in Indonesia? [2:11]
    • How has the startup ecosystem in Indonesia evolving in the past three years?  [3:20]
  • Go-Jek in Indonesia [5:04]
    • Can you briefly introduce the company Go-Jek and what is their mission and vision as a company? [5:40]
    • Who are the founders behind Go-Jek? [8:16]
    • How does the Indonesian customer access Go-Jek? [11:13]
    • What are the products and services that Go-Jek provide for their users? [13:15]
    • How does Go-Jek differ from the other ride-hailing apps? What is its competitive advantage that made it difficult for Grab to gain a foothold in Indonesia? [15:45]
    • In your opinion, how’s the match-up between Grab and Go-Jek in Indonesia? What are the battlegrounds that these two companies will try to win over the other within Indonesia? [17:44]
    • Thoughts on Indonesia as a massive market and whether it is protective of its local champions similar to India and China. Does Go-Jek have that advantage against Grab [20:06]
    • Who are the investors behind Go-Jek? Google, Tencent, NSI Ventures, Meituan-Dianping and etc. [22:05]
    • Go-Jek has tried to expand across Southeast Asia, do you think that their business model will work with the other countries, given that Grab has a strong foothold in the other markets? [24:02]
    • Comments on effective market size of Indonesia and whether Go-Jek’s super app strategy will work in Indonesia. [24:51]
    • Where will Go-Jek be in 3 years from now [29:47]
  • Closing [31:35]
    • Can you recommend a book, podcast or anything else that has impact to your work and personal life recently? [32:01]
      • Rama’s recommendations: Peter Thiel “Zero to One” and Ben Horowitz “The Hard Thing about Hard Things”
    • How do my audience find you? [32:50]

Podcast Information:

The show is hosted by Bernard Leong (@bernardleong & weibo) and are sponsored by Ideal Workspace (Twitter, Facebook and LinkedIn) with their new Altizen Desk (Twitter, Facebook, Medium). Sound credits for the intro music: Taro Iwashiro, “The Beginning” from Red Cliff Soundtrack.