Hubspot in Asia and Scaling Companies with J D Sherman

Hubspot in Asia and Scaling Companies with J D Sherman
J D Sherman, President and COO of Hubspot discuss the geographical coverage and footprint of the company in Asia and his thoughts on how to scale a company globally.

J D Sherman from Hubspot joined us in a conversation to discuss Hubspot in Asia and his perspectives on how to scale companies across the world. We started the conversation with JD sharing his background and introduce the backstory, vision and mission behind Hubspot, a developer & marketer of software products for inbound marketing and sales. JD discussed the products, services and geographical footprint of Hubspot in Asia and how they are localising their products for the local market. Last but not least, he shared the lessons of how to scale companies globally.

Here are the interesting show notes and links to the discussion (with time-stamps included):

    • J D Sherman (@j_d_sherman, Hubspot, LinkedIn), President and Chief Operating Officer of Hubspot [0:22]
      • How did you start your career? [0:48]
      • In your career journey, what are the most interesting lessons you can share with my audience? [2:00]
    • Hubspot in Asia and Scaling Companies [3:43]
      • Introduction: Hubspot is a developer and marketer of software products for inbound marketing and sales. It was founded by Brian Halligan and Dharmesh Shah in 2006. Its products and services aim to provide tools for social media marketing, content management, web analytics and search engine optimization. Currently listed in NYSE, and market cap ~ US$5B.
      • Can you introduce the backstory behind Hubspot and the mission and vision of the company? [4:17]
      • What is your current role and coverage for Hubspot? [8:13]
      • Who are the customers for Hubspot? Can you walk me thru how a customer get on board with Hubspot? [8:55]
      • Do you foresee Hubspot will integrate AI and automation into the CRM for the customers? [11:16]
      • What brought you to Asia? [12:58]
      • What are the geographical coverage of Hubspot in Asia Pacific? [13:52]
      • Does the products and services need to be localised for the Asian markets? If so, can you share some examples? [14:10]
      • Case studies by Hubspot in Asia:
    • Lessons from Scaling Companies Globally [15:19]
      • One of the interesting discussions that I like to chat with you is about scaling a company, what are the dos and don’ts for scaling a company globally? [15:30]
      • How do you introduce new innovation in products and services in an existing scalable and sustaining business? [17:08]
      • What is the optimal way to run a company differently at 10 employees? At 50? When you cross a few hundred? [19:05]
      • What are bottlenecks and potholes that all founders and company builders are likely to encounter, and how can they be avoided? [21:14]
    • Closing [23:01]
      • Can you recommend a book, podcast or anything else that has impact to your work and personal life recently? [23:12]
      • How do my audience find you? [23:44]

Podcast Information:

The show is hosted by Bernard Leong (@bernardleong & weibo) and are sponsored by Ideal Workspace (Twitter, Facebook and LinkedIn) with their new Altizen Desk (Twitter, Facebook, Medium). Sound credits for the intro music: Taro Iwashiro, “The Beginning” from Red Cliff Soundtrack.